It is a system that supports the analysis, planning and execution of sales operations, facilitates the identification of sources of income and implementation of new methods to increase productivity.
SAP CRM is also a Customer Service Center - a tool to improve and standardise business communication processes.
We have a team of certified SAP CRM consultants with implementation experience in the full scope of the SAP CRM solution.
Areas supported by SAP CRM
SAP Customer Relationship Management (SAP CRM) includes functions that support key business processes in the following areas:
Marketing
It supports the analysis, planning, development and execution of marketing activities through all points of customer interaction. At the same time, the Platform supports business decision making and implementation of complex marketing processes.
Sale
The tool focuses on activities that support the establishment, growth and maintenance of customer relationships through sales planning and forecasting functionalities, sales region management, business partner management, sales contact management, opportunity management, offer management, order management, product configuration, pricing, invoicing and contract management.
Service
A tool to reduce service costs while increasing customer satisfaction through sales and marketing support for the service, management of service contracts, service and customer support, returns and repairs, resource and field work management, warranty and complaint management, installation and maintenance, logistics and finance related to spare parts, service work analysis.
Partner channel management
It supports the increase of profitability and loyalty of the indirect channel through the management of relations with partners and strengthening of indirect sales through: management of business partners, marketing under indirect sales, management of indirect sales, management of orders of distributors and agents, as well as service as part of indirect sales and analysis.
Interaction center
It serves to maximise customer loyalty, reduce costs and increase revenues by transforming the interaction center into a strategic channel for marketing, sales and service. Activities such as telemarketing, tele-sales, customer service and interaction center management are supported.
Internet channel
It influences sales growth and reduction of transaction costs by transforming the Internet into a valuable channel for sales, marketing and service for business and consumers.
Real-time offer management
An advanced tool to optimise decision making through all channels of communication with the customer, allows you to choose the best action to improve customer relationships and maximise customer value.
Commercial promotion management
It enables customers and managers to improve, control and transparency of the entire sales promotion process. A comprehensive solution enables managers to plan accurately, maximise profits and increase brand awareness.
